Real Estate SEO Case Studies & Results
Case Study: MohanPrestige – SEO Success in Real Estate
MohanPrestige, a real estate platform operating in a competitive property market, was facing low organic visibility and minimal search engine traction despite offering strong project listings. The website had limited keyword rankings, weak domain authority, and almost no high-quality backlinks pointing to core pages. Most of the existing pages were not properly optimized, and the content did not fully match buyer search intent. Because of this, the site was not appearing for important real estate queries and was losing potential leads to well-established competitors.
To address this, I started with a deep competitor and SERP analysis to understand which websites were dominating the rankings and why. I mapped their ranking keywords, backlink sources, content structure, and page optimization patterns. From this research, I built a focused SEO roadmap specifically for the real estate niche. I restructured on-page elements across priority pages, including title tags, meta descriptions, heading hierarchy, internal linking, and keyword placement. I also improved page content relevance by aligning it with buyer-intent searches such as property comparisons, location guides, and investment-focused queries.
Alongside on-page improvements, I developed and published high-quality blog content around property trends, buying guides, and location-based insights to build topical authority. Each article was strategically optimized and internally linked to money pages to pass ranking strength. Off-page SEO was handled through a targeted link-building campaign that included niche directories, real estate forums, contextual blog placements, and relevant industry websites. The focus was on relevance and quality rather than volume, ensuring a natural and trustworthy backlink profile.
Within the first month of implementation, the website began showing measurable improvements. Several target keywords moved into higher ranking positions, organic traffic increased steadily, and the number of qualified property inquiries grew. The domain’s authority signals improved due to better content depth and stronger backlinks. This project demonstrated that with proper competitor research, structured on-page optimization, and niche-focused link building, even a competitive real estate website can achieve fast and sustainable SEO growth.
Case Study: AVA Maple – Borivali East, Mumbai
AVA Maple, a residential real estate project located in Borivali East, Mumbai, was struggling to gain organic visibility in search results despite being in a high-demand micro-market. The primary issue was strong competition from well-established developers and property portals already dominating local keyword rankings. The website had low domain authority, limited SEO-focused content, and weak on-page structure, which made it difficult to appear for important location-based and buyer-intent searches.
To improve performance, I began with detailed competitor research focused specifically on the Borivali East real estate search landscape. I analyzed ranking keywords, backlink sources, and content formats used by top competitors. Based on these insights, I created a targeted SEO plan centered on local keyword mapping and search intent. I optimized core pages with improved meta tags, headings, schema-friendly structure, and stronger internal linking. I also developed SEO-optimized local content covering location advantages, connectivity, lifestyle benefits, and buyer-focused property information to increase topical relevance.
In parallel, I executed a focused link-building campaign using relevant directories, niche real estate platforms, and contextual content placements to strengthen authority signals. Within one month, the project achieved higher rankings for key local search terms, along with noticeable growth in organic traffic and inquiry volume. The backlink profile improved in both quality and relevance, and overall local search visibility increased significantly. This case demonstrated that structured local SEO, competitor-driven strategy, and consistent authority building can generate fast and measurable results even in highly competitive city markets.